Communication strategy

The main task of the SanderWerbung advertising agency team is:
to develop and implement campaigns that sustainably grow the business of the agency’s customers. In doing so, the result is initially open because it depends on the challenge at hand, the customer’s budget and what the target group require or make possible... 
Together with our customers we develop the communication strategies best suited to the situation.
The communication methods used in doing so can vary greatly.

For a start-up company:
the main task is to develop company principles as well as medium- and long-term strategic goals. Firstly, the brand is developed. At the same time the basic equipment, i.e. logo design, corporate design, business paper, internet appearance and the accompanying online marketing are also required. These are then followed by image brochures and product leaflets (which are initially provided to download from the website as PDF files for budget reasons). The new company vehicles are decorated with advertising lettering to transform them into advertisements for the business on wheels. An initial viral campaign is initiated with high response and low cost. A company trade fair stand is created and the first fair appearance is successfully completed. Further strategic expansion is then carried out according to plan in the years that follow.

Established companies with over 1,000 employees of course have different requirements:
For instance it may be important to develop a company magazine to regularly inform the staff and to create editorial content for it. To convert the company website to suit the needs of the social media age and to adapt it to suit the tenth language version that caters for new markets. To establish the latest company innovation which is now ready for the market after several years of research and development in a broad campaign that combines all available communication channels. The large-scale introductory event for the A-trading partners and the A-end customer clientele, the international road show, the internet micro-sites, coordinated online campaigns via CMS, PR and online PR work, the new brochures, packaging development, training course documentation, product videos (for trade fairs, a company web portal and links to YouTube.com), the blog for the latest product or monitoring the response to the market launch.

Lots of things are possible... we recommend whichever measures we see as being most effective for the benefit of the agency’s customer. We guarantee the stringent production of the communication media. In our specialist departments: Classical Communication, Digital Communication, Trade Fairs & Events, Outdoor Advertising as well as Photography & Video. We cover a wide range of areas with our team of experts.

Anything we are unable to cover directly within our range is realised by reliable partners from our network.
For instance broadly based international campaigns. If needed, 550 colleagues from the E3 European Agency Network are available to help us. We play the leading role and our colleagues implement the various measures to suit the situation in their own home markets.